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Hanzo Insights: Product Analytics That Respects Privacy

Introducing Hanzo Insights — product analytics with event tracking, funnels, cohorts, and session replay, without selling user data.

Google Analytics sells your users' data to advertisers. Mixpanel charges $1,000/month for basic funnel analysis. Amplitude locks core features behind enterprise tiers. The product analytics market optimizes for the vendor, not the customer.

Today we are launching Hanzo Insights: full-featured product analytics that does not sell user data and does not require an enterprise contract.

Features

Event Tracking

Track user actions with flexible schema:

  • Auto-capture (clicks, pageviews, form submissions)
  • Custom events with arbitrary properties
  • Server-side and client-side SDKs
  • No sampling — every event captured and queryable

Funnels

Understand where users drop off:

  • Multi-step funnel definition
  • Conversion rate by step
  • Time-to-convert analysis
  • Segment funnels by user properties

Cohorts

Track user behavior over time:

  • Retention curves by cohort
  • Behavioral cohort definition (users who did X)
  • Cohort comparison
  • Lifecycle analysis (new, returning, dormant, resurrected)

Session Replay

See what users actually do:

  • Full session recording (DOM-based, not video)
  • Click maps and scroll maps
  • Filter replays by events, errors, or user properties
  • Privacy controls (mask sensitive fields automatically)

Feature Flags

Integrated with Hanzo Experiments:

  • Track feature flag impact on product metrics
  • A/B test results correlated with analytics events
  • Automatic significance calculations

Privacy

  • We do not sell user data
  • We do not share data with advertisers
  • GDPR and CCPA compliant out of the box
  • Self-hosted option for complete data sovereignty
  • Cookie-less tracking mode available

Pricing

  • Free: 1M events/month
  • Growth: $29/month — 10M events, session replay
  • Pro: $79/month — 100M events, all features
  • Enterprise: Custom pricing, dedicated infrastructure

Hanzo AI is Techstars '17.

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