Hanzo Auto: AI Workflow Automation

Zapier connects apps. Make (Integromat) builds workflows. Neither understands what the data means. They move information from A to B without comprehension. When the workflow needs judgment — should this email go to sales or support? Is this lead qualified? Does this order need review? — you are back to manual intervention.

Today we are launching Hanzo Auto: workflow automation with AI built into every step.

How It Works

Visual Builder

Drag-and-drop workflow creation:

• Trigger → Action → Condition → Action chains
• Branch logic with AI-powered decision nodes
• Loop and batch processing
• Error handling with retry policies

AI Decision Nodes

The differentiator. AI nodes that understand context:

• Classify: Route data based on semantic meaning, not keyword matching
• Extract: Pull structured data from unstructured text (invoices, emails, documents)
• Summarize: Condense long documents into actionable summaries
• Generate: Create responses, reports, or content based on workflow context
• Judge: Make yes/no decisions with explanation

280+ Integrations

Connect to the tools your team already uses:

• CRM: Salesforce, HubSpot, Hanzo CRM
• Communication: Slack, Email, Teams, Discord
• Development: GitHub, GitLab, Jira, Linear
• Commerce: Shopify, Stripe, WooCommerce
• Data: PostgreSQL, MongoDB, Google Sheets, Airtable
• AI: OpenAI, Anthropic, Hanzo LLM Gateway

Example: Intelligent Lead Routing

Trigger: New form submission
  → AI Extract: Parse company info from submission
  → AI Classify: Determine lead quality (hot/warm/cold)
  → Branch:
    Hot → Create deal in CRM + alert sales on Slack
    Warm → Add to nurture sequence in email
    Cold → Add to newsletter list

No rules to maintain. No keyword lists to update. The AI understands context.

Pricing

• Free: 1,000 operations/month
• Pro: $29/month — 25,000 operations, all AI features
• Business: $99/month — 100,000 operations, priority execution
• Enterprise: Custom volume pricing

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Hanzo AI is Techstars '17.