Case Study: Unikoin Gold — 120,000 ETH Token Launch
How Hanzo helped Unikrn raise 120,000 ETH in their token launch, combining blockchain infrastructure with regulatory compliance across 15+ jurisdictions.
Unikrn, the esports betting platform founded by Rahul Sood (former Microsoft Ventures head), needed to launch a utility token that would power their global betting ecosystem. The technical and regulatory challenges were immense: smart contract development, KYC/AML compliance across 15+ jurisdictions, and a marketing strategy that would attract both crypto natives and esports fans.
The Challenge
Token launches in 2017-2018 were the Wild West. Most ICOs were poorly executed, legally questionable, and technically fragile. Unikrn needed the opposite: a compliant, technically sound launch that would withstand regulatory scrutiny and serve as the foundation of a real product.
What We Did
Blockchain infrastructure: Smart contract development and auditing for the UnikoinGold (UKG) ERC-20 token. We built the token distribution system with vesting schedules, lockup periods, and automated compliance checks.
Regulatory compliance: KYC/AML integration across 15+ jurisdictions. The system needed to handle different regulatory requirements per country while providing a seamless user experience.
Marketing and community: Growth strategy targeting both the crypto community and esports audience. Content marketing, influencer partnerships, and community management across Telegram, Discord, and Reddit.
Results
- 120,000 ETH raised in the token sale
- 300% increase in platform engagement post-launch
- 15+ jurisdictions supported with compliant onboarding
- Zero regulatory actions — fully compliant from day one
- 3 major exchange listings within the first month
"Hanzo understood both the technical blockchain architecture and the regulatory landscape. They didn't just build a token — they built the infrastructure for our entire platform economy." — Rahul Sood, CEO at Unikrn
Hanzo AI is Techstars '17.
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